What Is ClassDojo All About?

For entrepreneurs who are interested in the education technology sector, things are looking pretty positive these days. The year 2016 marked the end of a four-year slump in education technology investments, but investments were set to reach $1.4 billion by the end of 2017 according to PitchBook.

Even with this good news, investments in ed tech will likely be less than the $1.5 billion standard of 2015. Since the federal education budget in the United States will likely face significant cuts in 2018, investors and business owners are viewing ed tech with an optimistic but cautious eye, even though 2017 was a pretty good year for startup businesses in the industry, but in certain niches. For example littleBits, a coding program, debuted recently and got lots of positive reviews. The tool was even featured at the National Principal’s Conference recently.

Professionals who are part of a school’s support or administrative staff are often the ones who order new products for educational institutions. However, these staff members usually order based on the needs of teachers. This is why entrepreneurs should appeal to teachers when it comes to new products and services.

So, what do teachers want when it comes to new educational products? Usually, educators want to know that products will actually solve classroom problems.

If a product or app is only used to impress teachers, it’s probably not going to work long-term. Edtech products should be necessary and help to make some aspect of teaching easier and more efficient. According to research from the Bill and Melinda Gates Foundation, only 59 percent of teachers think that technology is meeting the needs of their students, so entrepreneurs should keep this in mind when marketing products and services.

To get authentic information about the effectiveness of edtech products, it’s best to get teacher feedback on products like ClassDojo. Sam Chaudhary, the cofounder of the company, has experienced success because he asks teachers for their feedback and even got feedback from parents and teachers while developing ClassDojo.

ClassDojo helps to solve a real issue for teachers. The program allows educators to communicate with parents and chart the progress of students in between live parent teacher conferences. ClassDojo is now used in 90 percent of school districts for kindergarten through eighth grade, according to the San Fransisco Business Times.

ClassDojo was founded in 2011 and is a communication app that encourages social and emotional development in children through messages, videos and photos. Teachers can also communicate with parents by using the app, which keeps parents informed about their child’s daily progress. The app is now used in 180 other countries in addition to the United States.

Find out more about ClassDojo: https://techcrunch.com/2016/04/15/classdojo-raises-21-million-for-app-to-make-parent-teacher-meetings-obsolete/

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