Fabletics High-Quality Fitness Gears at Low Prices

People have gotten more health conscious in the last few years than ever before, and the trend of staying fit and in-shape has been catching up. It has also revolutionized the fashion industry as well because people are opting more comfortable and relaxed style of clothing these days, which has given birth to an entirely new style of clothing genre, more popularly referred to as athleisure. While many athleisure brands have surfaced in the past few years, one of the biggest athleisure brands is Fabletics. It is a brand co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The company started around 2013 and since then has grown to become the leader of the athleisure category and has over a million VIP members, who pay each month to get a personalized range of athleisure products.

 

Fabletics offers a wide range of designs to its consumers in comparison to its competitors. Moreover, the company sells exclusively for the women of sizes from XS to 3XL, which makes it easier for the women of all sizes to shop as per their sizes. There are not many athleisure companies out there that offer such diverse designs, patterns, colors, and sizes, at the affordable price range as Fabletics, which is what has aided in making Fabletics one of the most popular brands in the athleisure category over the years. Kate Hudson, who is one of the co-owner of the company, and also known worldwide for her brilliant career in Hollywood, has helped tremendously in boosting the popularity of Fabletics over the years. She understands that affordability is the principal concern of the many people who are looking to buy fitness gear for themselves. In one of the interviews, she said that before Fabletics was launched, it was hard to get quality yoga pants even in the market. And, many of the high-street fashion brands offered even yoga pants for women at around $200.

 

Kate Hudson and the co-owners of Fabletics wanted to change this huge price gap in the athleisure niche. Kate Hudson ensures that the quality of the products being offered by Fabletics is top notch, and she personally is involved with the designing and creative process of the company’s products. It helps in ensuring that the result is exactly as required by the customers. Kate Hudson says that the technology has played a vital role in the success of Fabletics in such short span. Kate Hudson says that she goes through the sales and marketing statistics of the company each week to ensure that the necessary steps for the constant and consistent progress of the company are taken at the right time. It also helps in ensuring that the company can deliver top-notch customer service and affordable products to the end users.

 

Fabletics is one of those few companies in the fashion world that has given a push to the personalized shopping in the fashion business. If you want to check out how Fabletics make personalized shopping possible for its customers, visit their website and take Lifestyle Quiz today.

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