Lori Senecal is the Global Chief Executive Officer of the Crispin Porter + Bogusky (CP+B). This role had been introduced by the agency in 2015 and she was the first to serve in that capacity. Her efforts in making the agency have a global impact in the advertisement sector made her to receive praises from Chuck Porter who is both a Chairman and Co-founder of the CP + B. One of the best achievements that will make her be remembered for years is her efforts in making the agency land to the American Airlines. Lori Senecal is also working hand in hand with the Chairman Mr. Chuck Porter in preparing for his replacement as she plans to retire at the end of the year 2017.

At the CP + B, the responsibilities of Lori Senecal has been managing the agency subsidiaries and initiating expansions as well as global growth. Her efforts has made the agency to become more collaborative, inventive, agile and modern as well as consistent in the global market with dominance in the local market. Her dedication to the agency made it to be recognized as the Creativity Innovators of the Year 2016 by Advertising Age. Her name was also among the four 2016 Agency Executives to Watch. Apart from the American Airline business, Lori Senecal also made the agency win another precious business with the Hershey Pay Pal and they also received the Titanium Grand Prix Award which is normally given at The Cannes Lions Festival.

Lori Senecal is the last born in a family that was blessed with four daughters. Her family lived in Montreal where she was brought up. Being the last born made her get great attention from her family as she was growing. Lori speaks French fluently and she attended the McGill University to pursue her bachelor’s degree. Her originality, exceptionality in style and possession of the ability of being persistent when handling problems has made her become so famous. Senecal has previously worked with McCann Erickson as President and the Kirshenbaum Bond Senecal (KBS) as the Global Executive Chairman in which she made commendable achievements. Follow Lori on Twitter.

Bio: http://inspirery.com/lori-senecal/

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