Luiz Carlos Trabuco Cappi Holds The Merrit To Bradesco’s Success In Modern Times

Not many Brazilian business executives have been as influential in the country’s economic life as Luiz Carlos Trabuco Cappi, a president of Bradesco, which is a famous Brazilian bank with agencies in a number of countries. Cappi has accomplished many great success stories for Bradesco such as massive credit operations as well as some very large financial projects still in progress throughout Brazil. Luiz Carlos Trabuco Cappi’s role as CEO has made it so that his opinions were followed and observed by many key business and political leaders in Brazil. Due to this, If Cappi says something publicly, it more often than not, is turned into headlines in newspapers or is featured in magazines and even cover issues.

Bradesco was able to reap advantages due to his powerful influence due to the fact of Luiz Carlos Trabuco Cappi’s leadership position as the CEO. Bradesco is considered to be the second largest private bank in the country, which is close behind the biggest private bank, Itaú-Unibanco. Cappi is currently flourishing in his 60’s and demonstrates no signs of stepping away from the financial market.

Luiz Carlos Trabuco Cappi was set to replace Márcio Cypriano, who was Bradesco’s third president. the As the fourth president to lead Bradesco since,1943, Luiz Carlos Trabuco Cappi is considered to be the third president after Amador Aguiar, who founded Bradesco, and was the first president by default. Cappi truly comprehends Bradesco’s corporate culture. Cappi worked for Bradesco for four decades before to becoming CEO and president. Cappi worked his way up the corporate ladder and the year he turned 47, he accepted the role of vice-president. Before Cappi accepted the position of vice-president, he led the private retirement funds as well as the marketing area. While leading the Insurance branch, Bradesco Seguros, Cappi gained the company’s recognition. Cappi’s results showed his potential. Cappi was able to increase Bradesco’s market share from 23% to 25% and increased the area income percentage from 26% to 35% in considering total income sources.

Luiz Carlos Trabuco Cappi is from Marilia, São Paulo, where Amado Aguiar, Bradesco’s founder is from. Cappi is married and is the father of three. Cappi earned degree in Philosophy at USP (Universidade de São Paulo). Many see Cappi’s leadership style resemblance to his precursor. Cappi is a discrete man and does not display his wealth he is easy to approach. Cappi is also famous for being comical at times and especially for his amazingly outgoing smile. Cappi does not have typical banker profile. The vast majority of bankers have degrees in Accounting, Business Administration, Economy, or even in Engineering. Luiz Carlos Trabuco Cappi earned a degree in Philosophy and also earned another degree in Social-psychology from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco Cappi is regarded as being responsible for leading Bradesco becoming a modern bank. Cappi started this process when he was at the head of the marketing area of Bradesco throughout the 1980’s. Luiz Carlos Trabuco Cappi was successful in transforming the bank’s relationship with the media, which was even considered to be negative prior to his leadership in the marketing department.

The Bradesco standard set by Amador Aguiar, Bradesco’s founder, was permanently changed by Luiz Carlos Trabuco Cappi. Amador Aguiar had always determined Bradesco to offer the exact same services to everyone. Cappi was is to credit for Bradesco’s segmentation, which was an existing strategy put into practice by Bradesco’s main competitors at the time. Bradesco currently features the Bradesco Prime segment, which specializes in agencies which cater to high-income clients.

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