In the past, lip balm purchasing was complicated. It involved scanning the aisle of the stores for Chapstick, a small container of lip balm. Chapstick lip balm had a clinical cylindrical tube and contained an ingredient list on the container. For courageous people who wanted to try something new, the cherry and mint flavors were available. That makes it a total of three types of the same Chapstick lip balm.
All that changed seven to eight years ago when EOS manufactured a lip balm. The product gained prominence when beauty gurus like Cosmo Editors and Allure stocked it in various colors and flavors including honeydew and grapefruit. Most shoppers loved the fact that Christina Aguilera was spotted using EOS. That led to their choice of EOS lip balm.
Although the company is not open to the profits generated and strategies for expanding the business, recent interviews with the Fast Company indicated that the firm is worth $250 million. This figure makes it the number two top selling lip balm in the country. It is projected that EOS Lip balm will make about $2 billion. According to research in the oral care department, EOS lip balm ranks top. The future of the company is even brighter with every shopper investing in different flavors for variety.
About EOS Lip Balm
EOS lip balms feature excellent flavors packed with antioxidants containing vitamin E. They also have shea butter, jojoba oil and are free of paraben. The natural lip care products are safe for the lips especially now that they are hypoallergenic. If you are allergic to most lip balms, EOS is perfect as it has no allergies. In addition, it is tested by dermatologists. Hence, it is soft, smooth and with beautiful finishing. To get healthy and beautiful lips, make EOS the lip balm of your choice!
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